Over time, advertising has become the most profitable resource when it comes to publicizing a product or service to the public. Advertising on television, radio, advertisements in the press, urban furniture ... there are many possibilities within our reach, but if there is one that can be very effective, that is the design of advertising posters.
And it is that the advertising posters are a very effective channel due to five fundamental reasons:
It is a cheaper means than others like television.
Its large dimensions attract the attention of users as long as its design is attractive.
It is one of the most known and valued advertising media by the public.
It can have a great reach depending on its location, because people move and there are many people who can pass the poster and, therefore, visualize it.
It is a great medium for local advertising, because it allows focusing the actions in specific areas.
But for a poster to achieve impact it is not enough to create it without planning, but three keys are necessary: good design, good print quality and a correct location.
To achieve the first of these elements, the design, there are a series of tips that can help us:
Centering the poster on the benefit of the product or service we advertise is a resource that works, because viewers look for something that facilitates their day to day. It is necessary to find that advantage and exploit it visually and attractively.
To do this, the colors associated with the brand will be used, a way for the message to remain engraved.
A short message will also be shown, in simple and direct language and that is easy to remember and that will predominate over other elements such as images.
The logo of the company will be included so that the ad is associated with the brand.
The design will be pleasant, using a combination of colors and coherent typo graphis, in addition to good quality images.
The poster will not be overloaded with too many elements that confuse the reader.
The contact details of the company will be included.
The rise of new technologies promotes QR codes on the posters so that users can find more information. Using them in a poster can be synonymous with visits to our website.
Regarding the issue of printing, the ideal is to know the place where they will be placed in order to choose the format, since size has a great influence on the location. Thus, the DIN A2 size would be too large for the shop windows of a business, while an A3 or an A4 would be too small for certain channels such as canopies.
Are you ready to create your advertising poster? If not, our professionals can help you find your ideal design poster display stands.
Post A Comment:
0 comments: